When it comes to his girls, there’s definitely a softer side to Sean Combs.

The mogul has just debuted his first collection for young girls as part of his award-winning clothing line, Sean John. According to Diddy, the collection – titled SJGirls – was inspired by the three most important women in his life: his daughters.

I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project. They are young dreamers and will serve as an inspiration to girls everywhere,” Diddy said in a statement. He went on to explain that their role in the line will go beyond starring in its first ads.

So much attitude #mybabies everyone have the best day ever

A photo posted by PUFF DADDY (@iamdiddy) on

“Jessie, D’Lila and Chance are fashionistas in their own right. And creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs,” he continued.

SJGirls is now available in Macy’s stores and due online later this month. Items include everything from tees to dresses and jackets, with prices ranging from $35-$100.

SOURCE: The Source | PHOTO CREDIT: Instagram