Instagram is about to adopt the Facebook feature we love to hate.
The social network has revealed that it will soon begin to order your feed based on the images and videos you’re most likely to be interested in. Currently, Instagram conveniently orders posts from newest to oldest, but co-founder Kevin Systrom says this results in users missing 70 percent of the posts in their feeds:
“What this is about is making sure that the 30 percent you see is the best 30 percent possible,” he explained to The New York Times.
The ‘Gram will be using machine-learning technology and other signals of interest to determine which posts are most important to you. Relationships between users will also be a factor, with those you regularly interact with appearing higher on the feed.
For now, only a small percentage of users will be testing the new feed. Reports indicate that IG’s interaction rate was down 40 percent last year, so this could be a response to that.
SOURCE: The Verge, Wired, NYTimes | PHOTO CREDIT: Getty | VIDEO SOURCE: Inform
2015 Memorable Instagram Moments
25 photos Launch gallery
1. Taylor Swift and Kanye West's relationship has been a rocky one. But after the 2015 VMAs, he sent her 'the coolest flowers," which became the singer's most liked IG photo.
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2. Kendall Jenner beat her sister Kim's Instagram record for most likes ever received on a pic with over 2.4 million likes.
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3. Kylie Jenner's graduation party was kind of a big deal on social media. The photo received over 2.3 million likes.
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4. In a flashback post, Beyonce shared an outtake from her 2013 Vogue shoot. She deemed Blue the "real cover girl" and the photo received over 2.3 million likes.
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5. Kim Kardashian let her haters have it in this naked selfie.
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6. Any time Taylor Swift posts a photo with her cats, it's bound to get millions of likes. This one received over 2.3 million.
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7. This one of Meredith got 2.4 million likes.
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8. And her waking up like this got her 2.2 million likes.
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9. Selena Gomez gave major face in her "favorite shirt" and got over 2.2 million likes.
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10. 24 million followers ago, Kendall turned 20 and this pic received over 2.2 million likes.
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11. Every photo of North West on IG is adorable, but this one melted our hearts. It received just over 1.7 million likes.
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12. The Drake takeover was real in 2015. The rapper even showed off his new body this year. Yummy.
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13. Nicki Minaj shut down the 'Gram with this photo of her and Beyonce behind the scenes of their video for "Feeling Myself."
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14. Chris Brown became a dad this year and named his album after his daughter. #Royalty
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15. Ciara rounded up the girls for her Halloween party and social media went crazy.
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16. The year of Future and Drake #WATTBA.
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17. Fetty Wap surpassed his biggest dreams this year. And we're sure this wasn't even one of them.
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18. Meek Mill expressed his gratefulness for Nicki with some help from Jay.
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19. Bey and Blue wished everyone a bee-autiful Valentine's Day.
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20. Amber Rose proved that she and Wiz are still ballin' in this lovely pic.
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21. She even coined the term "Milf'n" this year.
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22. Kylie turned 18 this year and her then-secret boyfriend Tyga wished her a happy birthday with this racy pic.
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23. Zendaya's thoughtful IG response to Giuliana Rancic showed us that her clapback game was classy, yet real.
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24. Jay Z joined and quit Instagram in less than 24 hours. Classic.
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25. Caitlyn Jenner joined Instagram.
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