Russell Simmons is the new celebrity promoting the NOH8 campaign. The entrepreneur teamed up with Millions of Milkshakes in Los Angeles this past weekend to launch his NOH8 milkshake. Russell was there to introduce the shake during L.A's Pride Week celebration, a week dedicated to the LGBT community.
The NOH8 shake wouldn't be Russell's if it did not have some of his vegan flair. The shake has a combination of vegan vanilla ice cream, soy milk, chocolate powder and Oreo cookies. The proceeds sold for the NOH8 shake during Pride Week went directly to the NOH8 foundation. Russell also dug into his pocket to donate to the campaign, personally matching each milkshake sold for the week.