Nike 78 is Paul Jenkin's new project that challenges shoe fanatics to redirect their creativity and find new function extracted from the form of Nike shoes. The project has already gained much momentum and put out surprising interpretations of use for a shoe and this is a clever project that propagates the Nike values of customization for both function and aesthetics.
The project will be showcase on their site and this will be chance for all to explore all the possibilities that a shoe form can entertain in this imaginative project. Check out the highlights so far in the following pages!
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