Freshjive 2010 Fall New Releases (PHOTOS)

It seems like some things only get better with age. After 20 years controversial streetwear brand, Freshjive says so long to graphic t-shirts in favor of a more sophisticated and mature collection for the Fall/Winter 2010 season. 

Abandoning their typical streetwear image the new creative direction of the brand is more polished and sophisticated than past collections. The brands versatility is shown with the addition of great pieces such as plaid button downs, cardigans, vests and pullovers in a mix of great materials. The band has changed even all the way down to the label, which are now more discrete in the form of a black tag, which makes a more defiant statement.