POP YA COLLAR: Ralph Lauren Pink Pony Auction (PHOTOS)

In honor of Breast Cancer Awareness Month, Ralph Lauren introduces a new watch from his Pink Pony collection. Pink Pony was a brand developed by Ralph Lauren to bring awareness to Breast Cancer and his fatalities across the world.

Pink Pony will help support programs to treat and raise awareness about breast cancer with 10% of the proceeds going towards the Pink Pony Fund. Only five of these watches will be released and each watch of the 5 watches will cost $21,500. Ralph Lauren Watches also points out that each of these limited edition Stirrup timepieces will come with a personalized note from Ralph Lauren himself.