'Mad b*tch' flap ends Post's satire videos
From: www.washingtonpost.com
Executive Editor Marcus Brauchli killed the satirical video series Wednesday after harsh criticism of a joke about Secretary of State Hillary Rodham Clinton, which had prompted him to pull the latest episode from the paper's Web site Friday night. The Post staffers who appeared in the videos, Dana Milbank and Chris Cillizza, agreed with the decision and apologized in separate interviews.
"I don't think the series worked as they intended," Brauchli said. "It was meant to be funny and insightful and translate the superb journalism Chris and Dana do in print and online into a new format."
"Mouthpiece Theater" was designed as a sendup of pompous punditry, with Milbank, the paper's Washington Sketch columnist, and Cillizza, a White House correspondent who writes The Fix blog, appearing with oversized pipes and smoking jackets. But its comedic style drew catcalls from online critics, which intensified after Friday's episode about the kind of beer various politicians might drink. Milbank said he couldn't reveal who liked Mad Bitch beer, which was followed by a brief shot of Clinton.
"I regret that we put up that image," Milbank said Wednesday, "and while I highly doubt the secretary of state has seen 'Mouthpiece Theater,' I would be honored to have the opportunity to apologize to her over a beer."
As for the dozen videos they have made in what was designed as a summer tryout, "it's clear there was an audience for it out there, but not large enough to justify all the grief," Milbank said. "My strength is in observational, in-the-field stuff, and that's what I should do. I'm sorry about the reaction it's caused but I think it's important to experiment. The real risk to newspapers is not that they take too many risks, but that they don't take enough risks."