From: www.businesswire.com

LOS ANGELES--(BUSINESS WIRE)--BUZZMEDIA, the largest publisher of pop culture sites on the Internet, today announced the launch of BUZZMEDIA Talent Services. The new division will identify unique online programming opportunities for musicians and celebrities to work with major advertisers.

BUZZMEDIA Talent Services will be headed by Craig Bland, who has been promoted to Vice President, Celebrity Programming and Development. Bland has been instrumental in developing strategic partnerships for BUZZMEDIA since joining the company in 2006. During this time, he has worked closely with talent and their management to create and implement online media strategies. In this new role, Bland will leverage his cutting edge work at BUZZMEDIA developing celebrity-driven programming to significantly expand that portion of BUZZMEDIA’s business.

“Our initial forays indicate that we have only begun to scratch the surface of this opportunity,” said Doug Rohrer, BUZZMEDIA’s Chief Revenue Officer. “With both our extensive celebrity programming and relationships, and category leading pop culture web properties, we’re uniquely qualified to play in this arena.”

BUZZMEDIA manages Websites on behalf of leading musicians and celebrities, including Britney Spears, Kim, Khloe and Kourtney Kardashian, Nicole Richie, Whitney Port and Kendra Wilkinson. The company also operates leading celebrity properties such as The Superficial, Celebuzz, Just Jared, Socialite’s Life, WWTDD, and popular music properties such as Buzznet, Stereogum, Absolute Punk and Idolator.

BUZZMEDIA Talent Services has already been engaged with celebrity-driven programming campaigns for major brands like JCPenney and IKEA US. The company recently launched “Get Schooled in Style with Whitney Port” together with JCPenney, which provided fans the chance to win a shopping spree with MTV’s star of The Hills and The City, Whitney Port as their stylist, and also star in a video with her. “Dash Across IKEA” featured videos of E! stars Khloe and Kourtney Kardashian at IKEA Burbank designing the perfect dorm room, and gave fans the opportunity to win autographed furniture. Both campaigns received extensive distribution across BUZZMEDIA’s Websites.