From: www.businesswire.com

PARADISE ISLAND, Bahamas--(BUSINESS WIRE)--Kerzner International Holdings Limited (the “Company”) which, through its subsidiaries, is a leading international developer and operator of destination resorts, casinos and luxury hotels, announced today that Brett Ratner Brands will lead the creative development and production of the new multi-platform advertising campaign for Atlantis, Paradise Island resort in The Bahamas. The campaign, which will debut in January, 2010, marks the first time in which Ratner will apply his talent as filmmaker, photographer and interactive producer to an overall marketing and ad campaign.

Atlantis, Paradise Island is an ocean-themed resort destination built around a 140-acre waterscape and the world’s largest open-air marine habitat. The resort’s iconic Royal Towers debuted in 1997 at a star-studded weekend gala with marquis musical performances, which put the property at the center of the entertainment industry. Today, the resort continues to serve as the set for numerous feature films, television programming and musical performances.

Brett Ratner Brands is working in conjunction with CAA Marketing, a division of Creative Artists Agency, on the marketing aspects of this campaign.

Brett Ratner Brands is a creative consulting company that provides brands with new ways to market their products and services in entertaining ways. Based in Los Angeles and New York, it is the brainchild of acclaimed director and producer Brett Ratner, and takes advantage of Brett's unique combination of creativity, connectivity and ability to launch ideas into global popular culture.

Atlantis, Paradise Island is the flagship resort of Kerzner International. This unique, ocean-themed destination is located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 140-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis.