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Kyte Powers Mobile Video for “VH1 Hip Hop Honors 2009”

Found on: www.businesswire.com 10/13/2009 | 25 Views

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From: www.businesswire.com

Kyte’s BlackBerry and iPhone App Frameworks are Platforms of Choice for VH1 Hip Hop Honors’ Mobile and Social Marketing Strategy

SAN FRANCISCO--(BUSINESS WIRE)--Kyte, the online and mobile video platform for live and on-demand content, today announced that VH1 Mobile is using its BlackBerry, and iPhone/iPod Touch application frameworks to power mobile video for its “VH1 Hip Hop Honors” event. VH1 Mobile has already developed and rolled out Kyte-powered applications for both mobile platforms, which are critical channels for promoting the premiere and encore broadcasts of “VH1 Hip Hop Honors.” The event premieres on VH1 on Tuesday, October 13 at 9:00 p.m. ET/PT.

“VH1’s success has been built on a combination of creative programming and innovative marketing, and its use of Kyte to support mobile video for its annual Hip Hop Honors is a great example of this,” said Gannon Hall, COO, Kyte. “Mobile delivery is becoming an increasingly essential component of digital video initiatives across all verticals, and globally recognizable brands like VH1 are leading the charge. As an early innovator in mobile video delivery with a history of successful customer deployments, Kyte is uniquely capable of meeting this growing market demand.”

“The mobile video and social channels have become paramount to executing highly-effective marketing and promotional campaigns for our all of our programming. They are valuable means of helping extend the shelf life of original content like Hip Hop Honors,” said Noah Vadnai, senior director of VH1 Mobile. “We chose Kyte as our mobile video platform of choice because of its ability to support multiple mobile platforms, its built-in, native social functionality and its successful track record with major media and entertainment companies.”

Kyte supports integrated online and mobile video initiatives for hundreds of music, publishing, radio, sports, television and consumer brands. The “VH1 Hip Hop Honors” application for the BlackBerry marks the first campaign rolled out by a Kyte customer on the BlackBerry platform. Kyte’s BlackBerry application framework is an extension of the core Kyte Platform, and like its iPhone app framework, features unsurpassed native functionality, including:

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