From: www.businesswire.com

LOS ANGELES--(BUSINESS WIRE)--Premiere Radio Networks announced today it will launch Sixx Sense with Nikki Sixx on Rock/Alternative music stations in January 2010. Hosted by Nikki Sixx, co-founder/bassist/songwriter of the world-renowned band Mötley Crüe and chart-topping band Sixx:A.M., producer, clothing designer and best-selling author, the program will air nationwide Monday through Friday from 7 p.m. to midnight local time.

Each night, Sixx will discuss music and lifestyle topics as he gives listeners a backstage look at the world and mind of a rock star. Delivered with his unique perspective and attitude, Sixx will welcome celebrity guests, recording artists and fascinating characters from all walks of life. All this and more will be coupled with radio station playlists.

In addition, Sixx will host a two-hour original weekend program titled The Side Show Countdown with Nikki Sixx. Debuting in January 2010, Sixx will air top-charting songs, showcase new and emerging artists, and welcome guests from the worlds of music and entertainment. The program will be available for air Saturday or Sunday between 6 a.m. and midnight local time. Sixx will broadcast both programs from Premiere’s Los Angeles studios.

Sixx commented, “Radio has been instrumental in almost every successful endeavor of mine and it is the best way to connect with a wide audience on a daily basis. I look forward to being involved in every aspect of building Sixx Sense, from the content of the show, to the website, to the logo, to the music beds, to of course, hosting every day.”

Premiere Radio Networks SVP of Programming Jennifer Leimgruber commented, “We are tremendously excited for the opportunity to work with Nikki Sixx and to make great radio together. The combination of his passion for music, unbridled creativity, humor, curiosity and dedication will create a program that surprises and entertains a wide range of listeners.”