How desperate are newspapers for advertising? Desperate enough that they'll run any old ad, even if it's a taunting, heartbreaking, piece of copy.
Today, the Philadelphia Inquirer ran a full page ad from Macy's congratulating the Phillies for winning their second straight World Series. Too bad the Phils are down 3-1, facing elimination tonight.
The Inquirer has since apologized for the screw-up, assuring fans "Macy's is a great corporate citizen, supporter of this region and our sports teams."