Diddy has worked his way into a hell of a 50/50 deal with the good folks over at Diageo, the owners of Ciroc Vodka. It seems that if Ciroc continues to grow at the pace of last year's shipping reports
Diddy will be seeing some checks in
...From: www.entmoney.com
by Will on November 3, 2009
in Business, ENTmusic, Hip Hop, Moguls, Motivation, Music
Diddy has worked his way into a hell of a 50/50 deal with the good folks over at Diageo, the owners of Ciroc Vodka. It seems that if Ciroc continues to grow at the pace of last year’s shipping reports Diddy will be seeing some checks in the nine figure area over in the next few years. Check out bloomberg’s report on the deal:
Ciroc and Ketel One are pricier alternatives to Diageo’s Smirnoff. Ciroc volume sales climbed to 400,000 cases in the year ended June 30 from 60,000 cases in first half of 2007, the year that Diageo teamed up with Sean Combs. Diddy’s fellow rappers Snoop Dogg, Dr. Dre and Jay-Z all have endorsement deals with liquor brands in the U.S., while Combs is “a true partner” and receives half the brand’s profits, Strachan said.