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Kevin Liles' Blog: The New Cool

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Hey, I wanted you guys to read where my head is for 2009. You can check out the full article in the “Executive Decision” column of XXL’s March 2009 issue.

It wouldn’t be me if I didn’t remind each of you that there are 3 kinds of people: people who Make It Happen, people who Watch it Happen and people that Things Happen to. What kind of  person are you?
 
It’s 2009, and, as they say, out with the old and in with new. What old are you getting rid of, and what new are you taking with you? Your past has passed. You lived it, and I hope you learned from it. 365 days of countless new experiences, new conversations, new revelations and new inspirations.
 
Just in case you didn’t know, Jeezy made it clear: Our President is Black. Not of Black America, but of the United States of America.  Queen Latifah reminded us to put “Ladies First,” and now, in 2009, Michelle Obama is our First Lady, carrying with her the soul of Mary J. Blige and the grace and spirit of Beyonce Knowles.  Lil Wayne showed us how to still sell “A Milli,” not by just being a rapper, but by making rap his life. T.I. encouraged you to “Live Your Life”, not someone else’s life, taking responsibility for mistakes and evolving into a better man and public
servant. 

Will Smith inspired us all to say, “I Am Legend,” and pushed us all to focus on our own “Pursuit of Happyness”. Puffy said “I Am King,” therefore I can do anything; I am what I believe myself to be. And Russell Simmons continues to remind us to relax our minds and let our consciousness be free. Jay-Z reminded us that Rosa Parks sat so Martin Luther King Jr. could
march. King marched so that Barack Obama could run. Obama ran so we all could fly.

So spread your wings and fly, because this year there can be no more excuses. Obama’s road to the White House embodied the spirit of Hip-Hop. He encouraged change when some said things were unchangeable. He believed when most said, “You are unbelievable.”  He achieved when everyone said it was unachievable.  We must all step up, step out on faith, find our will and make it happen. President Obama’s thrill of victory has inspired me to encourage “The New Cool.”

The New Cool is to be presidential: walk presidential, talk presidential and act presidential. No matter what you do, where you are in your life; through crisis, frustration, aggravation, good, bad or sad times. Carry yourself presidential. Dare to dream the big dream and work hard to be an agent of change.
 
In honor of Black History Month, please celebrate and pray for those who made history before us, and continue to encourage and inspire young America to make their own history after us. The New Cool embodies faith, education, wealth and legacy. I will always encourage you to do you, with one condition: Adopt the New Cool...Be presidential.

God Bless Hip-Hop and God Bless America,

Kevin Liles

11 comments

  • http://www.youtube.com/watch?v=dS_XsDjnHds&feature=player_profilepage
  • As an Administator in a public school for the past four years, and a former teacher for 8 years, I truly believe that phrases are put out there like legos, building blocks to make it into whatever you want. Your opinion is well respected. I definitely can empathize with you. I will say, however, that Kevin's bottomline is that life is what you make it. You can listen to Jeezy and either decide to do something wild or you can learn from it. If you listen to Jay-Z's 'Lost Ones.....He simply says...Sorry I'm a Champion.." " And I ain't even wanna be famous......And I don't even know how it came to this except that fame is the worst known drug to man"....

    Entertainers and artists are who they are and should make no apologies for it. As much as they spend, they also give back; unfortunately media doesn't shine nearly half the light they need to.
    Read up on some of the foundations that Kevin, P.Diddy, Beyonce' Jay-Z, etc. have created. You'd be surprised to find out what "I am King" brings to youth around the world.

    Peace Profound

  • Honestly, I read this blog in XXL the other day and thought 'well he sure is optimistic!' I felt as though your personal views on some of the things you commented on are to show a half glass full aspect on it. Like to me when Diddy said "I am King" I doubt it was to show others we're capable of unlimited possibilities but rather him flaunting his status as one of the top ceo's in the game. As I know you as a record label exec you know the ins and outs of marketing which you displayed impeccably. I mean the analogies and reasoning were well put but I don't think all were entirely true. Just my opinion, and I still have respect your view and words.
  • I just read the full article in XXL this morning. Awesome piece!
  • Well Said. THERE ARE NO MORE EXCUSES! I am sure we will attempt to find some but... President Obama represents on EVERY level what it means to be a Black Man in America. All this whispering about his family does'nt represent the average Black family IS a subtle means of excusing our unwillingness to strive for more than average. Life is. What are WE going to do now?
  • Hello All,

    I have always and I continue to try and live PRESIDENTIAL. I am going to use this wonderful blog statement to challenge the young men and women in community to live PRESIDENTIAL. In addition to WWJD we now have WWPT, What Would President Think!!!!
  • Captain Kevin tells it like it is
  • Beautiful blog. It has never been a better time to be "presidential" in everything that we do; with our heads heald high and our ideas moving forward. So many have fought for so long just to get an inch of the possibilities that are now allotted to us so it is up to us to completely take advantage of every opportunity. Let's get it America
  • It's absolutely cool to be smart. And what is truly uplifting is that our President is a brotha. Not just a token Black person that is palatable to whites. Black people have advanced enough and brokered enough power within the society that we don't have to present ourselves a certain way to be successful as we did twenty years ago. This sea change has hip hop to thank. The attitude of hip hop has permeated all of society, and given African Americans the power to be who we are and make everyone accept it on our terms. This hip hop attitude is what President Obama carries with him when he talks, and ESPECIALLY when he walks. I love the brotha's walk. It's part George Jefferson, part Malcolm X, part Sidney Portier, and part Goldie! It encompasses so much of our ancestry in it and he's not afraid to display it. So I'm with you on the new cool...Presidential!
  • Well said! :)
  • All I can say after that wonderful Blog statement......well said...well done...the word of the day to keep in our mind...presidential!!

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