Mobile social network itsmy.com has launched what it dubs as the first social phone book in mobile Internet. There is no application download necessary and all features can easily be handled with every mobile browser. The mobile web phone book consists of single contacts with all profile details from your friends like phone numbers, pictures, links to favourite mobile sites, but also has many social features like direct access to community actions, messaging, sharing and voting. “We will transfer the complete personal phone book from the mobile device into the mobile web, make it social and add every possible feature including voice and video calls,” Antonio Vince Staybl, CEO of itsmy.com, said.