Metacafe announced the addition of 12 new content partners who are making original short videos well suited to the interactive Internet medium and companies that are aggregating such content. This content licensing initiative advances Metacafe’s vision for developing short-form video as a new entertainment genre and lucrative global media business. New content partners, all of which are now distributing short videos on Metacafe and working with the company on a revenue-sharing basis, include: 60 Frames, Aniboom, CelebTV.com, Collegiate Images, Comedy.com, Comedy Time, Diagonal View, GamePro Media, SXM, Wannahaves, YoungHollywood.com.