VendAsta Technologies Inc. has raised $3 million first-round funding from Victoria Park Capital for MyFrontSteps.com, a social software initiative focused on the home and home services industry. MyFrontSteps connects people over social networks allowing them to share their home and home experiences with friends, family and the world. Allowing everyone to leverage the collective experiences of their social graph to find inspiration and local service providers to improve home and lifestyle. MyFrontSteps’ first product, StepRep, will allow home service professionals to monitor, manage and build their online identity and reputation. MyFrontSteps will help consumers find, select and utilize home service providers and gain insight and knowledge about them from people they know and trust.