After writing his latest tale Morality, King decided to give the story maximum publicity, by 'publishing' it on the naked body of Israeli supermodel Bar Refaeli.

Leonardo DiCaprio's model girlfriend features nude on the July cover of the U.S. edition of men's magazine Esquire, with the opening paragraphs of King's short story written across her famous curves.

The write stuff: Bar Rafaeli shows off her figure - and the opening paragraphs of Stephen King's new novel - on the front cover of Esquire magazine

The 23-year-old beauty had several sentences from the story, along with the title 'Morality' and Stephen King's name written in scrawly black ink across her tanned physique.