Have you ever heard the expression "If you have to ask how much it costs, you probably can't afford it"? In the case of The Row's latest collection of backpacks - it's probably true.
We say this mainly because the website selling the backpack says that you have to call for pricing information - which is never a sign of something being inexpensive - but also because the latest collection is actually a collaboration with Damien Hist, who holds the title of the world's richest living artist.
Without Damien, the Olsen Twins made headlines when their company, The Row, was selling the backpack for $39K. With Damien's assistance, we can imagine the price of the backpack almost doubling in price. At that pricepoint, the backpack becomes more of a piece of artwork than anything else!
Take a look The Row's backpacks bearing artwork from Damien Hirst in the gallery above and the video below.