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Kim Kardashian, Jonathan Cheban and Larsa Pippen were all in attendance at Market America’s 20th annual World Conference in support of BFF La La Anthony. La La was launching “Motives for La La,” a partnership with SVP of Market America and Shop.com’s Loren Ridinger.

Others who attended included entrepreneur Steve Stoute, who was on stage promoting his book “Tanning of America,” Fat Joe, and Hot 97’s Angie Martinez

La La launched her line in front of 20,000 people with a warm welcome filled with excitement. La La was not alone as she was joined all day by her son and mom. Carmelo Anthony was not present. Motives for La La is available at Motivescosmetics.com 

“Having my name on a cosmetics line has always been a dream, one I’m excited to share. Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably,” La La stated.

The Market America World Conference provides Independent Shop Consultants, from across the world, with business and product training, product demonstrations and leadership from the company’s executive team, field leaders and industry experts.