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Man Of Steel is getting that paper! 

The Superman reboot is doing the damn thing when it comes to promotional money, raking in a beefy $170 million. The film is already partnering with 98 more companies than The Dark Knight did, and it’s set up to make a whole lot of money at the box office. 

You’ve probably seen the Man of Steel Gillette ads asking “How does Superman shave?” Then there are other collabos with companies like Mattel, Converse, Chrysler, and even the National Guard. 

THR reports:

A partial list of partners includes toys from Lego, JAKKS Pacific (collectable figures) and Fisher Price (Super Friends for toddlers), shoes from Converse, costumes from Rubie’s, Hallmark cards, as well as apparel collections from Kinetics, Junk Food and Bioworld.

Man of Steel has raked in twenty more million than The Dark Knight Rises pulled in last summer.

Hey Clark Kent, let us hold something before General Zod takes it all!

Man of Steel, starring Henry Cavill as the hunky hero, hits theaters June 14th.