We all know how much our Russell Simmons loves his models, but today the mogul took some time to step behind the camera himself!
Uncle Rush took to Twitter to give us a behind the scenes peek at his brand new looks for Argyleculture.
The boss man teases that he may be replacing Tyson Beckford as the new model for the line. Russell was in fact just taking some promo shots for the line and is not the real model, but he definitely looked comfortable in front of the camera.
From what we can see, the new stuff looks fresh to death and Russ is doing his thing!
Check out the Argyle Culture sneak peek in the gallery above.