The man believed to be Khloe Kardashian's real father had an 'As Seen On TV' product!
Alex Roldan sold his secret styling and hair care tips for a product called "Perfect Hair."
On the box, Alex is pictured wearing a white shirt and a big smile that makes it easy to see where Khloe gets her grin.
Alex has salt and pepper hair with a nice sized patch of gray on the side; he's posing with an unnamed blonde woman sporting a healthy head of hair - Perfect Hair, if you will.
Alex has been Kris Jenner's hairstylist for over 30 years and recently the subject of rumors that he is Khloe Kardashian's biological father.