Welcome To My Filthy Life by Jersey Shore’s JWoWW

The name of my clothing line is Filthy Couture, and comes out of the lifestyle that we live. On the show, we always mentioned that the house music that we listen to has dirty, filthy, beats, so that’s where I got the 'filthy” part from, and my dresses are couture, so I put the two concepts together.

Coming up with the name wasn’t the hardest part of developing a clothing line. It was making it, and making sure that it doesn’t look like anything else, to the best of my ability. If I noticed something that someone did, or if I was inspired by something, I’d do the opposite because I don’t want people to think that I copied them. I don’t want people to say, “Oh, she just made it because it looked like this.” I really want people to just notice that it’s a lot different from everyone else’s.”

I recently launched my clothing line’s runway show at the Palms in Las Vegas, which I’m really excited over. I had my own fashion show on top of the Palms, at the Ghostbar.

Check out my video recap: