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After watching A$AP Rocky’s latest video for “Purple Kisses,” it’s easy to understand why Lord$ Never Worry.

The A$AP Mob ringleader just dropped new visuals to his latest offering “Purple Kisses,” directed by none other than Luke Morgan, Barber and the pretty mothaf*cka himself, Rocky.

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The 3:30-minute long video, shot though purple filtered lenses, features Rocky and his many ladies enjoying themselves, some fine herb and fine wine.

The visuals are straight dope – pun intended – and extremely NSFW.

It’s 7 for 7 on Rocky’s directorial run – landing “Purple Kisses” amongst his previous well-received efforts, including “Goldie” and “Wassup.”

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“Purple Kisses” is the second single off the A$AP Mob’s upcoming LP Lord$ Never Worry – out later this month, August 28th.

Press play up top to watch “Purple Kisses” and tell us what you think down below.