Frank Ocean has been at the epicenter of music over the past two weeks.
After coming out the closet as a bisexual man and then releasing his debut album Channel Orange digitally a week early, Frank Ocean has been the talk of the blogosphere.
Frank Ocean called into BBC Radio 1's Zane Lowe to discuss the method behind the Channel Orange madness, including how he created the album and why he decided to digitally release his album a week before it hit store shelves.
Unbeknownst to everyone, Frank Ocean revealed that his plan to release Channel Orange was part of the plan all along.
There was no last minute decision to release the album digitally like most people thought, and Frank even attributes Jay-Z and Kanye as the reason why he decided to take an exclusive deal with iTunes.
"It was actually the plan all along, I kind of wanted to mirror what Jay and Kanye did with Watch the Throne preventing the leak by staggering the digital and physical dates. My thing was, I wanted all the promotional elements to be. I don’t know if the word is retroactive, but kind of follow the album with the videos and the tour and do everything after. And kind of just let the music speak for itself for a second and not be in a situation where the record leaked. It was always my plan to drop it ahead of physical."
Releasing Channel Orange digitally is a brilliant plan, but the digital release pissed off Target, who now refuses to carry the album.
There has been a little controversy surrounding Target's decision, and rumors swirled that Frank's decision to digitally release the album on iTunes a week in advance isn't the "real" reason why Target refuses to carry the "Bad Religion" singer's debut album.
Target maintains their story, stating his digital release wouldn't benefit their sales of the album in stores. This claim would be great if Target didn't carry Jay-Z and Kanye's Watch The Throne album, which was released digitally on iTunes four days before it hit store shelves.
Whatever the case may be, Frank Ocean's Channel Orange will be available at all music retailers (except Target) on July 17.
Frank Ocean also revealed that he's working on a special vinyl edition of Channel Orange, which he plans to release July 31.
Take a listen to his interview below!