Hit-Boy came onto the hip-hop scene riding a proverbial beat in the night, and since hooking up with everyone from Kanye to Pusha, the California native has never looked back.
Hit-Boy has been the music industry’s secret weapon, and it is due in part to his ability to manipulate cutting-edge technology for innovative sounds that push the creativity envelope to new heights.
In collaboration with Prius, we were lucky enough to capture Hit-Boy’s unique bond with technology when it comes to his creative process and we got an inside look at how Hit-Boy combines an innovative approach, forward thinking and creativity with the aforementioned relation to technology.
Like the Prius, Hit-Boy's work ethic embodies three primary characteristics - Technology, Design and Efficiency and in turn tastemakers like the producer are setting the trends that help the masses evolve into better versions of themselves.
We had the opportunity to catch up with the producer for a day in the life to chronicle how he makes magic in the studio. Take a closer look at the man behind the machine in the exclusive footage above.