Well, both the Roc boy and Luda drink to a life of lavishness in commercials promoting their respective cognacs: D’USSE for Jay and Conjure for Ludacris.
In Hov's spot, he's in his fortress of solitude smoking a cigar captured in slow-motion, while reaching for his choice cognac, adjacent to a beautiful NYC skyline. In Cris' spot on the other hand, the rapper is quite the sophisticated social butterfly, enjoying a classy night with some friends, savoring his choice cognac. There's even a cameo from former Danity Kane member, D. Woods.
All we have to say to these two fellas is, Cheers!
Check out the Jay-Z "D'USSE" commercial above, and the Ludacris "Conjure" commercial below.