It really only takes one hit record for an artist’s whole life to change. For San Francisco-native LoveRance, that record was the infectious and raunchy “Up (Beat the P*ssy).”
The song has been heating up The Bay area party scene for over a year now. Over the last three months or so, the rest of the country has decided to join the party.
LoveRance’s career is clearly on the “Up,” so we decided to holla at the rap-freshman (who is actually still a Junior in college) to see what it was like working with Fif, what it’s like being famous on campus, his future projects and what kind of women he’s looking for.
Read “Up” on LoveRance down below!
GlobalGrind: How did you get 50 Cent on the "Up" remix?
LoveRance: Pretty much the record label, Interscope, they put it together. Being a new artist, I was definitely willing and ready to work with 50, so it was a perfect match.
At the video shoot, was that the first time you met 50?
Yeah, the very first time I met him.
How was he? Was he cool?
He was actually very laid back. He was cool about the whole situation…very chill. He was telling me some stuff. I definitely picked up on a lot of game.
Tell us about yourself. You’re still in school, right?
Yeah, I’m still in school. The Academy of Arts. I’m in my junior year. My major is film and music and my minor is business management.
How is it being on campus? Is it like being a big-time athlete on campus?
Yeah, to some people. But in my school, our teachers are Grammy award-winning songwriters and Oscar-winning actors. So I got a lot of work to be doing to become the big-man on campus.
So the teachers aren’t going to be starstruck, right?
Nah, nah, nah. They’re very excited. They’re very happy, you know. Just a student of theirs taking it to the next level, but they always let me know, there’s a lot more work to be done.
How about the ladies on campus? They treat you more special now?
The ladies always treated me special (laughs). It’s when I go to other campuses and the girls know who I am, that’s when they treat me really special. I go to other campuses, to visit my friends, you know, just to kick it. And girls be like ‘Wait, you’re Loverance.’ And I be like, ‘Yeah.’ And they be like ‘What the hell are you doing just chilling?’ I’m like: ‘Just chilling.’
What percentage of your rhymes is women-based?
I would say about 85.92 percent (laughs).
Getting women isn’t something rap brought along. You’ve been doing this for a while, I’m assuming?
I’ve definitely been doing it for a while. Back in junior high school and high school, I used to write poetry, so that was my first little dosage of women loving what I got to say. And then during high school and after high school, I was throwing parties, so I was around the “it” women around that area.
You were a promoter?
Yeah, I used to find the venues, put it together, find the DJ, get the flyers done, pass them out, and then have at it.
The promoters get all the buns on the low, right?
Yeah, I’m good (laughs). But I wasn’t even on the low with mine. I let it be known every chance I got.
Is poetry how you started out rapping?
Yeah. You know, like anybody, I was like ‘uh, this sounds cool.'
When did you start taking rap more seriously?
I started taking rap a little more serious about a year and a half ago. Because I did it in high school, just fun freestyling, or whatever. About a year and a half ago I was like, ‘I want to try my hand at it one more time before I fully get into this college thing, you know, fully get into my career.’ The last time trying it, “Up” came about.
Growing up, who were your favorite Bay rappers?
I didn’t really have a Bay Area rapper that was my favorite, I like everybody. But my favorite song to listen to was Celly Cel “It’s Going Down Tonight.” That was my sh*t. And I got to meet him like a month ago at a concert.
Do you have a girl?
Nah, I don’t even have a girl right now.
Are you looking? You sound smart, you’re not going to try and lock yourself down at this time, right?
(Laughs) Nah, I think it’s, too late for that now. I think I've dug myself in a very deep hole. But you know, I’d never sit here and be like ‘oh, I’m not looking,’ and then I walk outside today and holla at a girl, she looks good, and we start chopping it up and sh*t happens.
You’re heavy on Twitter.
Yeah, I love Twitter. Twitter is like a newsfeed to the world. I was watching the Clippers game vs. Oklahoma. And I was watching it, but not really watching it. I was really writing raps, but I write raps sometimes on my phone. And I look back on Twitter and the whole Twitter is blowing up because of Blake Griffin’s dunk. And I’m like ‘what the f*ck is everybody talking about?’ I turn back to the TV, what are they saying? The Blake Griffin dunk. There’s a lot of times when I be here or there, home alone, or whatever, and I can learn about stuff and hear about stuff just by being on Twitter. Twitter is like the news now. You can find out anything.
Are you working on a project now or you just recording and recording?
Yeah, I’m putting together a mixtape. I was already halfway through it and then, producers started hollering at me. So I was like, alright. Let’s see if we can some of these producers on there. And, take it to the next level.
It’s going to be a mixtape, but I don’t even know the name of it yet. I’ve been kicking around a lot of titles.
Do you wanna give me one you had in mind?
We got this thing around the Bay, we call girls “thirsty.” So I was probably gonna name the mixtape The Thirst. I wanna be something that the girls really want and need. The Thirst just sounds like a movie title. And I like everything I do to be big.
Other than the Big 50 hit, are there any other big collaborations you’ve done?
Right now, I’m working on a song with me and Jae Millz, from Young Money, Cash Money.
Did you meet him?
Nah, actually he Tweeted about my song, when it was on MTV Jams. And I swear I got like 300 Tweets abut that. And, so he was like 'oh, you the dude who did the song?' I was like 'yeah.' We started chopping it up. I got a few other people. I don’t want to say all the names, and then it doesn’t happen, and I look like a jerk.
What does Twitter After Dark mean? It sounds explicit.
Yeah man, so, before the “Up” song was even created, me and my homeboy used to sit there and say stuff on Twtter that was very nasty, very straight to the point. And we were wondering, how can we get people to retweet these Tweets?
That’s the reason why I had two thousand followers already. Because I used to talk a whole bunch of s*it on Twitter about sex. And girls used to f*cking Retweet the S*it out of it. And then this one girl was just like, ‘you know what, Rance? You are the Twitter After Dark king.’ And then I’m like, ‘you know what, I’m going to make myself that.’ So I put it on my bio. I get random at nights. Friday night, Saturday night, it be like 1a.m. — I just go in for like a hour. Go hard. And then I just stop Tweeting.
Is there anything you want to tell your fans?
I am single. I’m still looking for groupie love. Have you ever seen that movie Pootie Tang? I want that groupie love where a girl will go to a damn room, and I’ll put out a bowl, like a damn dog, and I’ll be like ‘lick the bowl.’ That’s the kind of groupie love I want.
Once you drop the album, that comes along with it.
I’m ready. (laughs)
If it was up to you, you would say your debut album drops this year?
Yeah, if it was up to me, I would say my album would drop probably the end of spring, top of summer. So I want everyone to be excited about it. When you go out to the club, I want you to party to this album. I want it to be the fun-starter.