In a recent press conference, Snoop Lion – formerly known as Snoop Dogg – announced that he was dropping the latter part of his stage moniker, and adopting an all-new pseudonym.
Hip-hop’s favorite ganja connoisseur revealed that his recent trip to Jamaica - where he says he was “born again” - served as the predominant inspiration for his shift.
“I went to the temple," said Snoop, “[and] the High Priest asked me what my name was, and I said ‘Snoop Dogg." And he looked me in my eyes and said, ‘No more.' You are the light; you are the lion.' From that moment on, it’s like I had started to understand why I was there.”
But Snoop’s month-long journey not only inspired a name change, it also inspired an all-new sonic direction for the Death Row rapper: reggae.
Reincarnation, the title to both Snoop’s upcoming documentary and premiere reggae album, couldn’t have described the rapper’s shift more precisely.
However, Lion isn’t the first artist to ever remix his catalogue.
Before Katy Perry was well, Katy Perry, she was Katy Hudson – a gospel rock Red Hill Records recording artist.
And before Pink went platinum blonde and rocked out on Funhouse and I’m Not Dead, she was a contemporary R&B siren.
Many of these ‘re-born’ artists subsequently blew up after they made their move. And if Snoop’s new project successfully delivers, it could very well be his second coming as well.
But if you're still skeptical, take a look at the list we compiled of a few more artists who managed to successfully re-invent their sound.