Rihanna's reign just won't let up.
Despite the dozens of smoke signals coming from journalists trapped on her "777" #RihannaPlane, Rihanna's seventh studio album is projected to be her best chart debut ever.
Don't know if it was all of their whining or the infectiousness of her mega hit "Diamonds," but RiRi's Unapologetic is projected to debut on the charts at number one with 240-260K units moved.
Rihanna's official best chart debut comes from her fifth studio album, Loud, which debuted at number one with 207,000 copies in 2010.
RiRi does have a little competition this week. Nicki Minaj's Pink Friday: Roman Reloaded - The Re-Up is also expected to debut strong on the charts, but RiRi may edge out the "Freedom" rapper, since her project is a re-release.
Rihanna's seventh studio album, Unapologetic, is now available everywhere.