Snoop Dogg is introducing an all-new way to get in-tune with his music.
Rolling Words, Snoop’s newest book release in collaboration with Pereira & O’Dell, is not only a collection of some of The Dogfather’s greatest lyrics, but also a fully functioning one-stop shop for smoker enthusiasts.
The book, which is composed of hemp-related materials, features rolling papers as pages and a striking strip on its spine for lighting matches.
And for those of you wondering, the ink used to pen Snoop’s lyrics are fully non-toxic!
Of the collaboration, strategic brand director Nick Adler said, “Honestly, we were kind of blown away.” Pun intended? “It’s a fantastic brand extension for us, and totally captures the vibe and sprit of Snoop and our platform.”
Though copies of the book are being reserved for elite distribution, outdoor summer festival-goers can enjoy samples of the book pages on posters placed around concert venues.
This year’s Coachella Valley Music & Arts Festival will be one of the first events to try out free samples of Snoop’s Rolling Words.