What's Hot With Official Hot Mess In October! (PHOTOS)

1. Hottest Helper- Yao Ming- Yao Ming has teamed up with British entrepreneur, Richard Branson and international conservation organization, Wild Aid in an effort to ban shark fin soup.  According to the 31-year-old recently retired Chinese basketball star, “When demand happens, the buying happens and the killing happens.” Richard Branson committed to stop eating shark fin soup after learning of the cruel and wasteful practice of “‘finning”’ and the threat of extinction facing many shark populations as a result of demand for their fins.