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Since George Zimmerman’s lawyer, Mark O’Mara, launched gzlegalcase.com, a Facebook page and Twitter account, comments and questions have been flooding in surrounding one of the biggest trials of the year. Now, O’Mara is addressing everything.

STORY: The 411 On Zimmerman Attorney Mark O’Mara 

In a new post, O’Mara explains why he chose to use social media:

Using social media in a high-profile lawsuit is new, and relatively unprecedented, but that is only because social media itself is relatively new. We repeat our contention that social media in this day and age cannot be ignored, and it would be, in fact, irresponsible to ignore the robust online conversation.

When it came to Trayvon’s parents, O’Mara explained:

Whatever the outcome of this case, and however it is framed by either party, what cannot be denied that a young man lost his life, his family is in mourning, and people around the country are showing their support — and they have our respect and sympathy. While certain details regarding Martin may become part of trial, they will never be a part of our online discussion, and we will aggressively moderate comments on our page on Facebook, and discourage others from making disparaging comments.

O’Mara continued, saying they do not plan to make their online presence a vehicle for dissemination, nor will they comment on any evidence regarding the case:

Our online presence was created in response to the enormity of interest which has inundated the firm since our first day of involvement. Literally hundreds of emails and phone calls came in within hours of our announcement regarding our representation of Mr. Zimmerman. It became readily apparent that an alternative forum was necessary to handle the high volume of interest we receive.

Social media is the obvious answer.

O’Mara is forging ahead with his new social media platform to create discussion surrounding the case.