Walking A Mile In Their Shoes:
Kevin Durant has a contract with Nike, as James does as well. When signing his contact with Nike, Durant turned down an additional $10 million from Adidas, because he had worn Nike's through his childhood playing days.
Above you can see, Durant and his teammates debuting the new KD2 "Creamsicles," in December of 2009.
LeBron James, also with Nike, just seems to be effortlessly followed by flashiness and individual accolades. James was named "Employee of the Year" by Nike to congratulate him for his third MVP award, as well as thank him for the shoe sales of the LeBron 9s.
Not to say King James should be viewed as a showboat for accepting such an honor. Just at this point, people are looking for reasons to dislike LeBron, and news like this isn't helping his cause.