
Free.
Did that get your attention yet? Good, because from January 12-14 Starbucks will be hosting “Find the Roast You Love Most,” at participating stores nationwide.
The goal of the event is to find out what people think of Starbucks' new lighter Blonde Roast coffee.
Starbucks has been known for its rich, strong coffee, so the company made a new lighter, less bold cup of joe.
At the “Find the Roast You Love Most” event costumers can come in and taste the three strengths of coffee: Blonde Roast, Medium Roast and Dark Roast.
After tasting the three different flavors, customers will receive a sticker declaring their roast preference.
The customers also get a gift: they can choose from a free sample of Blonde Roast to take home and brew themselves, one dollar off of any pound of coffee or any 8 or 12-pack of Starbucks VIA Ready Brew.
That’s pretty awesome.
“Find the Roast You Love Most” will be at participating stores nationwide and the events will be hosted for three hours each day, at various, unannounced times.
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