Band of Outsiders always finds new ways to show their collections during Fashion Week.
During the brand's Spring 2013 show, they had a model camp out for 60 hours in a televised compartment unit and this year, Band Of Outsiders is revamping the typical show once again.
For their Fall 2013 presentation, BOO will be hosting a scavenger hunt. Two models - Matt Hitt and Miles Garber - will be pitted against each other in a scavenger hunt around New York City.
Led by creative director Scott Sternberg, the entire thing will be seen from a see-through truck that follows both models around the city. The full collection travels with Mission Command, and after each clue is discovered, the models return to the truck to change outfits and take a picture for the Fall lookbook.
When explaining why he turned the city into his runway for his Fall 2013 presentation, Scott Sternberg said:
“The minutiae of what we’re dealing with is hilarious. Listen, the runway show is the easiest thing to do. With womenswear, it works quite well. With Men’s, it works against you, because the pieces that are so classic and covetable become exaggerated and ridiculous—or you have a really boring show.”
Check out the Band Of Outsiders 12-hour scavenger hunt when it begins on February 7th by tuning into the Band Of Outsiders tumblr.