New York Nets fans are going to get a taste of luxury thanks to the new sponsorship deal Calvin Klein has signed with Barclay Center Arena for $4 million dollars.
We know you're wondering, why Calvin Klein?! Well, CK and Barclays are both a part of a branch of PVH Corp., which produces $7.6 billion in worldwide sales annually. Calvin Klein does great on the runway, so we're confident they will do the same in the stadium.
The “Calvin Klein Courtside Club” will feature the designer’s black and white logo in a VIP area that seats 700. The black and white colors will coincide with the Nets' logo and the rest of the stadium that was chosen by co-owner, rapper Jay-Z. Premiering on Sept. 28th, one of the entrances will also be sponsored by the brand.
The lucky fans with tickets to this club will experience a “street to seat” experience; riding an elevator with the designer's name across it. Instead of sitting in the nosebleeds, spending a little more will have you sitting in style - literally!