If there’s one thing we can say about the fashion industry, it’s that they always find cool ways to give back. Today, the pictures for this year’s Designer Pudsey Bear have been released and they are awesome! Pudsey is the bear mascot of the BBC Children in Need foundation and this year, 32 designers, brands and fashion publications have collaborated on an individual bear for their own twist on the iconic cuddly friend.
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This year’s collection is curated by LOVE editor and stylist Katie Grand. The impressive designer lineup includes Burberry, Vivienne Westwood, Paul Smith, Loewe, Sibling, Mulberry, Giles Deacon made with Swarovski Elements, Katie Hillier, Henry Holland, Louis Vuitton, Jonathan Saunders, Selfridges, Alexander McQueen, Smythson, Victoria Beckham, Prada, Donatella Versace, Missoni, Pucci, Gucci, Norton and Sons, Diane Von Furstenberg, Fendi, Balenciaga, Anya Hindmarch, Vogue, GQ, Kate Spade New York and Tom Ford. Phew!
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The designer Pudsey collection is being exhibited exclusively in the London and Manchester Selfridges stores until November 14th, before being auctioned to raise funds for Children in Need. For now, you can check out all the Pudseys that got a makeover this year in the gallery above.
