They say that 2 heads are better than one when it comes to devising a plan, and some brands are proving that this philosophy can apply to their lines as well.
Brands have learned the best way to stay relevant, like with anything else, is to collaborate with someone or something else that is equally relevant or will help them venture into a new field.
This type of thinking can explain why Ludacris would collaborate on "Baby" with Justin Beiber just as much as it would explain Japanese brand NEIGHBORHOOD collaborating with ENO for a collection of surfboards.
This past weekend, Gucci showed off a watch they did with the Grammy Awards and there are several other brands that have come together to make something so much cooler.
You can check them all out in the gallery above.