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Every fall we spot a ton of back-to-school advertising, sales and special promotions. Usually it’s for your average department store or boutique, but for this year’s season, DSquared decided to follow suit with the school trend. 

Their Fall 2012 advertising campaign is set in a classroom with all of the students wearing DSquared. How chic!

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Things really begin to get interesting when Dean & Dan (the brand’s twin founders) walk into the classroom with two bellhops each carrying suitcases. Upon opening the suitcase, we see a few pairs of studded high heels that the twins want everyone to learn how to runway walk in – that also includes the male students in the classroom! 

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Before you know it, the classroom turns into more of a party than a place to learn.

The fun ad campaign video can be seen below, but also peep the still shots from in the gallery above.