Emma Roberts, Kate Mara & The New Carrie Bradshaw Flock For Ferragamo (PHOTOS)

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Tommy Hilfiger models Theodora and Alexandra Richards work the jumpsuit and colorblock trends.

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With the help of fashionistas, Italian fashion brand Salvatore Ferragamo celebrated the launch of their new Signorina scent in New York City last night. There was the right mix of Hollywood starlets, models and socialites galore who felt right at home in the swanky shindig held at Palazzo Chupi.

Julia Roberts' niece, Valentine’s Day star Emma Roberts, Kate Mara and new CW star of the upcoming Carrie Diaries, AnnaSophia Robb brought the Hollywood heat to the event.

“Excited for Ferragamo event tonight,” 21-year-old Emma, in head-to-toe Ferragamo, tweeted earlier.

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Emma kept it simple with a pretty white blouse with black trousers, but still young with satin turquoise heels. Kate Mara was a surprise stunner in her multi-colored halter-style dress. AnnaSophia's metallic dress helped her shine. All outfits were courtesy of Ferragamo.

Also in the house for the exclusive engagement were beautiful babes like Sports Illustrated model Jessica Hart and Richards sisters Alexandra and Theodora. The models are daughters of rock legend Keith Richards.

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About the fragrance: It will have its own website called The Girls About Town set to launch on March 26, “Follow the face of (models and socialites) Signorina, Bianca Balti, along with Rachel Chandler-Guinness, and Lauren Remington-Platt on their journeys and lifestyles as the quintessential Signorinas.” Each “Signorina” will upload content (think photos from their glamorous lives) daily.

Get your pen and paper ready for inspiration from socialites and models alike!