As part of the Wild Rabbit Campaign, Hennessy partnered with revolutionary street artist Futura to design a limited-edition bottle that celebrates cognac and street art alike. The bottle offers a new experience for cognac enthusiasts with its eye-catching abstract lines and shapes, while drawing inspiration from the spirit’s warm-colored tones.
While designing the bottle, the infamous artist wanted to keep special attention on the artistry of making Hennessey and keep true to the brand's integrity, while simply adding a touch of Futura to the Henny mix.
While his concentration is normally on the art of the street, for this collaboration, Futura wanted to concentrate on the inspiration he could draw from Henny, its color, its design and everything that embodies it.
The limited edition bottle will only be available to 360,000 lucky Hennessey consumers and art collectors and will hit the shelves on August 15th.