A Good Marketing Idea Got The Bomb Dogs Sniffin'! #Fail (PHOTOS)

The terrrr-rists have won. Maybe.

Residents of a Michigan town thought their lives were in peril after promotional materials for a movie prompted evacuations last week.

Marketing geniuses for Acura, which has a huge presence as vehicles for S.H.I.E.L.D. in the Marvel Comic superhero movie "Thor," presently blowing up box offices world wide, decided it was a great idea to plant briefcase-like boxes, with the word 'detonation' printed on them, around town. Inside the boxes were toggles, switches and liquid. 

Reports the AV Club: [a passerby found one of the boxes in a recycling bin and] they reported it to police who, despite seeing the words “Thor” and “Acura” stamped plainly all over its exterior and interior, and the fact that it was clearly made of cardboard and cheap plastic, began diverting traffic away from the box, and brought in FBI and ATF agents, U.S. Marshalls, and Kevlar-suited technicians to examine it—a reaction instigated, in part, by a bomb threat that coincidentally had been called into a bus station down the street."

This screw up reminded us of a few other marketing fails, some of them are found after the break.