Gym Bunnies Are Not Feeling Terry Richardson's New Equinox Ads (PHOTOS)

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Terry Richardson, Equinox

Terry Richardson Equinox Ads

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Noted downtown NYC fashion photographer Terry Richardson and luxury pick up spot/NYC gym franchise Equinox are catching flack over the gym's new campaign!

Sneak Peek: Inside The Terry Richardson X Lady Gaga Book!

Raging gym members gathered their torches and pitchforks and headed to Facebook to complain about Terry's new ads for the gym, which feature skinny models in mundane and provocative poses.

In one ad, a rail thin brunette model does a crab pose in a black, backless dress while a clothed cameraman stands between her legs in what looks like a checkered and wood carved lobby of a gentleman's club. Text under the models read FLEX APPEAL. There's lots of side boob action in that scene which is intended to evoke voyeurism.

In another image two models are locked in embrace on a bed, both in their underwear. Text in that scene reads ENDURANCE.

So what's the big deal?

According to one complainer on Equinox's FB page, the women in the ads do not look fit!

“Why did all of the models have a runway physique? Equinox is promoting health and fitness, so I would like to see some healthy and fit women on their ad campaigns who look like they could actually survive a typical Equinox class.. Can we maybe see a little bit if [sic] muscle on the ladies next time around? The Nike ads are great examples of strong, fit women!”

“Fit is the new skinny!”

“Another couple million spent on the degradation of women. Good work fitness guys.”

The ads aren't so bad! The campaign, which looks like a model's comp card, are kind of boring, if you ask us. 

What do you think? Tell us in the comments!