The latest ad campaign for the upcoming Harvey Nichols sale has been deemed too "controversial," but we have to agree that it's clever and quite funny!
The ads that read "The Harvey Nichols sale: try to contain your excitement," feature some very stern looking models who have literally urinated on themselves over excitement from the sale.
According to a Harvey Nichols spokeswoman:
We developed the campaign to promote our summer sale and capture the excitement in a light-hearted, humorous way.
The images in our advertising were designed to be a visual representation of a well-known phrase.
During the production of the campaign, we researched the use of this expression in popular culture and social media and were satisfied that is both commonplace and invariably used in a playful, inoffensive manner, which was in-keeping with the tongue-in-cheek spirit in which we intended our campaign to be taken.
You can take a look at a few of the other ads that feature both a male and female model accidentally "draining the main vein" out of sheer excitement for the Harvey Nichols sale in the gallery above.
What do you think, gross or clever?