H&M Is "Fixed-Gearing" Up For A New Collection Targeted Towards Cyclists (VIDEO)

Although they have not been around for very long, East London-based Brick Lane Bikes is one of the most well respected bicycle shops in the world of fixed gear bikes.

Their notoriety has garnered so much attention that Swedish fashion giant H&M has collaborated with the shop for an 11-piece capsule collection focusing on the needs of the cyclist.

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The clothing is also made from more sustainable materials as part of H&M’s Conscious work and is inspired by vintage pieces, but is technologically geared towards today’s sports performance.

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The collection won't be available until March 7th, 2013 at H&M stores worldwide, but you can check out a trailer for the entire collection in the video above.