Henry Holland is well known in fashion circles for his eccentric personal style, and his clothing line House of Holland usually reflects the same sensibility. With that being said, it's fitting for Henry's first collection of undergarments to tap into that kind of kooky style!
Don't expect any polka dots or crazy stripes and patterns; that would be too simple for Mr. Holland. Instead he decided to fashion the collection into unlike anything else in adult underwear by making it glow in the dark.
The range will cover pieces for both men and women, and include bras, briefs, shorts and baby dolls, in an ultra-violet color palette of lime, pink and coral.
Henry believes that underwear is just as import as outerwear:
"I wanted our first full underwear collection to be loud and proud. The neon adds a great flash of color when worn to be seen with low-cut summer pieces, and it also glows in the dark - what more could you want?" he says.
You can take a look at the House of Holland glow-in-the-dark underwear collection from the Ben Weller photographed lookbook in the gallery above.
SOURCE: VOGUE UK