You may be familiar with Dim Mak as an EDM conglomerate of musicians that includes Steve Aoki and Atari Teenage Riot, but for some it is also a clothing line.
For the Fall/Winter 2012 season, the brand has teamed up with the beautiful Iggy Azalea to help them promote the collection in the Dim Mak lookbook.
The collaboration comes shortly after the Steve Aoki, Angger Dimas and Iggy Azalea collaborative effort on the song "Beat Down" from the Ultra Summer Album by Ultra Music. Ultra may also be a good word to describe the collection that uses a lot of very bold fluorescent colors, patterns and gold jewelry. It's not for the boring dresser in your crew but it's perfect gear to let loose and have a good time in.
The collection is currently available through colette in Paris, as well as the music collective's webshop. However if you would like to see what you are getting into beforehand, you can simply check out the gallery above.