Even though Jeremy Lin didn't "show out" the way we wish he did last night against the Miami Heat, New York Knicks fans are still finding it hard to shake the "Linsanity." It was only a matter of time before Nike capitalized on the NBA's latest rising star.
Many people don't know that Lin is actually already a Nike sponsored athlete, however because of all the recent fanfare, they are said to be renegotiating a much more lucrative deal for the basketball star.
According to the New York Daily News:
Marc Ganis, owner of sports consulting firm SportsCorp Ltd, estimates Lin’s new deal could earn him between $2 million and $4 million.
Even though we're not sure what this deal will mean for Jeremy Lin, Nike has already begun to capitalize on the "Linsanity" by releasing a t-shirt. They also made a special edition Hyperdunk 2011 Lows PE just for him during the All Star game. Let's hope that they release a few pairs out in New York after the game, we know they will sell out instantly!
You can check a few out a few pictures of the Jeremy Lin Hyperdunk 2011 Low, as well as his "Linsanity" tee in the gallery above.
SOURCE: Daily News